Daniel founded Upstep Media in 2020, during the challenges of COVID-19, recognising a gap in affordable, high-quality media for online content. Focusing on niche sports with nationwide appeal, Daniel partnered closely with Harness Racing Media, helping expand content reach to over 1 million viewers annually.

Since then, he has grown Upstep Media into a versatile production company, collaborating on independent documentaries, national live-streaming contracts, and commercial media projects. Today, Upstep Media is recognized as one of Adelaide’s leading equine media specialists, delivering innovative, high-impact media solutions across the industry.