let us help elevate
the strides
At Upstep Media, we specialise in every facet of equine media, delivering premium photography and videography that captures the power, elegance, and individuality of every horse. Whether it’s showcasing yearlings for sales, documenting the thrill of race day, or producing creative content for studs and breeders, we provide a complete media solution tailored to the equine industry.
With experience across Australia’s leading sales and racing events, our work ensures your horses and your brand are presented at the highest level — consistent, professional, and ready to stand out.
Explore below to discover more about our services, and see how Upstep Media can help elevate the story behind every stride.
RACE DAY MEDIA
SALES SHOWCASE MEDIA
SALES COVERAGE
FARM STORIES
TRUSTED BY LEADING NAMES ACROSS THE EQUINE AND RACING INDUSTRY
Every race day tells a story — and Upstep Media is there to capture it from start to finish. From the quiet intensity of pre-race preparations to the emotion of crossing the line, we bring every moment to life through high-quality photography, videography, and aerial drone coverage.
We offer complete race day media packages that include behind-the-scenes coverage, on-track photography, post-race celebrations, and highlight videos tailored for marketing and social media. Whether it’s capturing your stable’s next big win, promoting a sponsor, or showcasing the atmosphere of your event, we ensure your story stands out with style and professionalism.
With Upstep Media, your race day becomes more than just results — it becomes powerful, shareable content that celebrates every stride.
RACE DAY MEDIA
First impressions matter — especially in the sales ring. Upstep Media specialises in producing high-quality showcase media that highlights each horse at its best, delivering professional photography and tailored parade videos designed to stand out in catalogues and online listings.
Our team works closely with studs, vendors, and consignors to ensure every image and video reflects the individuality of the horse while maintaining consistent branding across all listings. Each showcase package is created to meet industry standards for all major sales platforms, giving your horses a professional edge that captures buyer attention.
With Upstep Media, your sale presentation goes beyond standard catalogue media — it becomes a visual story that elevates your brand, strengthens buyer confidence, and ensures your horses are seen in their best stride.
SALES SHOWCASE MEDIA
Sales week is where preparation meets opportunity — and Upstep Media is there to capture it all. From live interviews with vendors and behind-the-scenes moments to dynamic auction coverage and event photography, we deliver professional, consistent media that showcases the excitement and prestige of each sale.
Our team provides complete visual coverage, including on-site videography, photography, and social content creation. We specialise in producing fast-turnaround highlights, interviews, and promotional reels that help vendors, buyers, and organisers share their stories in real time.
With experience across major equine sales and a deep understanding of the industry, Upstep Media ensures your event is not only documented but elevated — creating content that celebrates every connection, every bid, and every success in style.
SALES COVERAGE
Every farm has a story — from the people who shape it to the horses that define it. Upstep Media brings these stories to life through cinematic photography and videography that capture the heart of your operation.
We work directly with trainers, breeders, and stud farms to produce engaging content that showcases the passion, dedication, and daily moments behind the scenes. Whether it’s a feature video on your breeding program, a spotlight on a standout horse, or a look into life on the farm, each story is crafted to connect with your audience and strengthen your brand’s presence.
With Upstep Media, your story is told with authenticity, emotion, and the visual quality it deserves — giving viewers a true sense of what makes your farm unique.
FARM STORIES
READY TO SHOWCASE YOUR STOCK?
Sign up for a business account and save on pro media that sells horses.
$250 Photo and Video Packages
Free Travel on Jobs of 7+ Horses
Every 6th Photographed Free
Business Account Exclusives
Offers valid for registered business accounts only. Travel & free-horse terms apply.
